Jo Pierson

Associate Professor at Vrije Universiteit Brussel, Principal Investigator at imec, Unit Lead at SMIT

Jo Pierson, Ph.D., is Associate Professor in the Department of Media and Communication Studies at the Vrije Universiteit Brussel (VUB) in Belgium (Faculty of Economic and Social Sciences & Solvay Business School). He is also Senior Researcher and Unit Leader at the research centre SMIT (Studies on Media, Innovation and Technology) since 1996. In this position he is in charge of the research unit ‘Privacy, Ethics & Literacy’, in cooperation with imec (R&D and innovation hub in nanoelectronics and digital technology). Within imec he is Principal Investigator in the Centre of Excellence ‘Humanized Technologies’ of the unit ‘Digital and User-Centric Solutions’.

He lectures undergraduate and postgraduate courses at Vrije Universiteit Brussel, Hasselt University and University of Amsterdam, covering socio-technical issues of digital media design and use. Drawing upon media and communication studies, in combination with science and technology studies, his interdisciplinary research focus is on data, privacy, public values and user empowerment in online platforms. He is also elected member of the International Council of the International Association for Media and Communication Research (IAMCR).