Mission and vision
Datum Future is a ‘do-tank’ advancing a vibrant, people-centred data economy that drives sustainability and creates value for all.
As a global business forum for cross-industry data leaders, Datum Future supports trustworthy data usage and works with cross-industry leaders committed to creating economic and social value through the use of data.
The data economy will flourish only if it is based on sustainability, value-creation, individual agency and societal benefit. In a world of patchwork regulation, building an ethical, sustainable data environment means that business must demonstrate leadership, engagement and foresight.
Datum Future is dedicated to advancing a future in which people are confident that their data creates value for themselves and society. Underpinned by evidence-based research, innovation and people-centric values, we are leading the 21st century cross-industry vision and voice for data.