Vision and Mission

Datum Future is a cross-sector ‘do-tank’ advancing a vibrant, people-centered Data Economy that drives sustainability and creates economic and social value in data through trustworthy usage that supports smart regulation.

We are dedicated to a future in which people are confident that their data creates value for themselves and society. Underpinned by evidence-based research, innovation and people-centric values, we are leading the 21st century cross-industry vision and voice for data.

Our People

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Our Founders

Established in 2018, Datum Future is the first global forum for cross-industry data leaders committed to advancing a vibrant people-centred Data Economy.

The Data Landscape

Advances in data-driven technologies offer new ways of doing business and the potential to solve problems and create new opportunities. The Data Economy will only flourish if it is based on sustainability, value-creation, individual agency and societal benefit. In a world of patchwork regulation and beleaguered trust, building an ethical, sustainable data environment means that business must demonstrate leadership, collaboration and foresight.

This requires a shift away from the traditional approach of developing new data products and services that are rooted in technological possibility towards a model that starts with what the individual, customer and society needs and values.

Industry Collaboration

At Datum Future, we believe that together, we can do more.

Businesses can collaborate across sectors and data leadership roles to co-develop best practices and initiatives that drive trust and create value in data.

Together, we can:

  • People

    Do more for people by demonstrating how data can be used responsibly to address their needs by

    • creating value and delivering solutions rooted in evidence-based insight into the issues facing consumers.
    • focusing on those people whose needs are not met.
  • Society

    Address challenges faced by society by

    • Developing solutions which address equality and inclusion
    • enabling easier access to data-driven services for all
  • Business

    Mitigate risks for business while accelerating trustworthy data-driven innovation by:

    • collaborating across sectors and focusing on evidence-based exploration
    • innovating new business models, best practice and tools which support and accelerate the development of privacy-conscious and consumer-led services

Do more for people by demonstrating how data can be used responsibly to address their needs by:

  • creating value and delivering solutions rooted in evidence-based insight into the issues facing consumers
  • focus on empowering people and those whose needs are not fully met

Address challenges faced by society by:

  • developing solutions which address concerns around fairness, equality and inclusion
  • enabling easier access to data-driven services for all

Mitigate risks for business while accelerating trustworthy data-driven innovation by:

  • collaborating across sectors and focusing on evidence-based exploration
  • innovating new business models, best practice and tools which support and accelerate the development of privacy-conscious and consumer-led services